I think that serious games is a good concept of getting a point across towards to masses. There are, however, some problems.
1. The word games is associated with all things fun, casual. Having a “serious” game which deals with real-life issues is usually hard to swallow for a average person.
2. Sensitivity. When creating a serious game, it is usually influenced by real-life issues which are/have happened before. That being said, it means that there are people who have gone through some nerve-wrecking situations. Having their experiences being re-played in front of them in a form of a game is not usually the best way of getting a message across.
The gameplay of serious games has to be able to convey a message across properly. A serious game has to “stand out”. Be it in a good or bad way. This would be one of the ways to get a message across to the masses.
I personally do not think that serious games are a good idea in most cases. Having life-wrecking experiences play out in front of people in the form of a “game” is not the best way to convey a message. Especially when all the player is seeing are pixels and polygons. One thing that games have a problem of conveying is emotion. Emotion is the best way to bring forth a message. Having maybe a presentation or video documenting experiences is a much better way to get a message across.
However, if a designer of a serious game is able to juggle both sensitivty towards the “victims” and the conveying of a message, it will be a good “serious game”.
